Last Updated: November 2025
Meal2Shop is developed and operated by Kings Road Labs (“we”, “us”, “our”). This Privacy Policy explains what information we collect, how we use it, and your choices. We’ve tried to keep it as clear and friendly as possible.
By using the Meal2Shop app or related services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Account Information (Firebase Authentication)
Meal2Shop uses Firebase Authentication to handle sign-in securely. Firebase may collect and store:
- Your email address
- Your unique Firebase user ID (UID)
- Account creation date
- Last sign-in date
We do not store your password on our own servers and we do not have access to it.
1.2 Data Stored on Our Servers
To provide the core features of Meal2Shop, we store certain app data securely on our servers and link it to your user UID. This can include:
- Meals and recipes (titles, emoji, ingredients, recipe text).
- Meal planner entries and schedule.
- Shopping lists and shopping history, including items, quantities and prices.
- Item price entries (units, pack sizes, prices, and associated stores).
- Store layouts and aisles that you create for different supermarkets.
- Flags relating to premium access, subscriptions or recipe packs (if used).
1.3 Device Information
When you use the app, we may automatically collect limited technical information, such as:
- Device model and operating system version.
- App version.
- Anonymous identifiers (for example, an advertising ID if ads are used).
- IP address (used by hosting, security tools and certain third-party services).
1.4 Usage, Analytics & Crash Data
A future version of Meal2Shop may use analytics and crash reporting tools, such as:
- Firebase Analytics (for anonymised usage statistics).
- Firebase Crashlytics (to understand and fix crashes).
These tools help us understand how the app is used (for example, which screens are used most) and improve performance and stability. Where required by law, we will ask for your consent before enabling analytics.
1.5 Advertising Data (AdMob – Future)
A future version of Meal2Shop may include advertising, for example via Google AdMob. When ads are shown, AdMob and its partners may collect:
- Advertising identifiers (such as IDFA/GAID, if enabled on your device).
- Approximate location (for example, country or region).
- Device information (model, OS version, language, IP address).
- Interaction with ads (impressions, clicks, etc.).
This data is used for things like frequency capping, fraud detection and (in some regions) personalised ads. In regions such as the UK and EU/EEA, we will ask for your consent before using data for personalised advertising, where required.
2. How We Use Your Information
We use the information we collect to:
- Authenticate your account and keep you signed in.
- Store and sync your meals, planner, prices and shopping history.
- Estimate your shop total based on your saved item prices.
- Improve the app’s reliability, performance and user experience.
- Provide support when you contact us.
- Manage subscriptions and premium access via Apple’s StoreKit.
- Show ads (in future versions) and measure basic ad performance.
3. Legal Bases for Processing (UK & EU Users)
If you are in the UK or the EU, we rely on the following legal bases under data protection law:
- Contract: To provide the app and its features you’ve chosen to use.
- Legitimate interests: To maintain and improve the app, prevent abuse and secure our services.
- Consent: For optional features such as certain analytics, notifications or personalised advertising (where applicable).
4. How We Share Your Information
We do not sell your personal information. We may share limited information with:
- Service providers such as hosting providers, Firebase, and analytics or crash reporting tools, to help us operate and improve the app.
- Apple for in-app purchases and subscriptions via StoreKit. Payment information is handled by Apple; we do not receive your card details.
- Advertising partners (for example, Google AdMob) if and when ads are enabled in the app. These partners may process data as described above.
- Authorities if required by law, or to protect our rights, users or the public.
5. Data Retention
We keep your data for as long as your account is active and as needed to provide the app’s features. If you request account deletion, we will take reasonable steps to delete or anonymise your personal data, except where we are required to keep certain information for legal, accounting or security reasons.
6. Your Rights
Depending on where you live, you may have rights over your personal data, such as:
- Accessing the data we hold about you.
- Correcting inaccurate or incomplete data.
- Requesting deletion of your data.
- Objecting to or restricting certain types of processing.
- Withdrawing consent (where processing is based on consent).
To exercise these rights, please contact us at info@kingsroadlabs.com. We may ask you to verify your identity before actioning your request.
7. Account Deletion
If you would like to delete your Meal2Shop account and associated data, please email us at info@kingsroadlabs.com from the email address linked to your account. We’ll confirm your request and, once verified, remove or anonymise your data where reasonably possible.
8. Cookies and Similar Technologies
The Meal2Shop mobile app itself does not use traditional browser cookies, but our website and some third-party services (such as Firebase or AdMob) may use cookies or similar technologies for security, analytics, or advertising purposes.
9. Children’s Privacy
Meal2Shop is designed for adults and is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.
10. International Transfers
Our servers and some of our service providers may be located in countries other than your own. If your data is transferred internationally, we take steps to ensure that appropriate safeguards are in place, in line with applicable data protection laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the app or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. In some cases, we may provide additional notice inside the app.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Kings Road Labs
Email: info@kingsroadlabs.com
You can also visit the main apps page at https://kingsroadlabs.com/.